Define Your Artistic Identity (in English)

Whether you work as an artist or are starting a new initiative: it is important that you can clearly articulate where your strengths lie. You may already know exactly what the substantive or artistic value of your work is, but to convince clients, funds, or partners, you need to be able to tell that story clearly. In this workshop, you will work on your value proposition and translate it into a powerful, clear description that immediately shows who you are and what you do.

Who is this for?

This workshop is for starting artists, who know what they have to offer but find it difficult to convey that clearly and convincingly. Are you starting a new project or initiative, or are you applying for a fund and do you want to be able to articulate your value more strongly? Then this workshop will help you present your story effectively. Please note! This program is offered in English, so we can reach artist in the region who are not (yet) fluent in Dutch.

After this workshop

• You will have a clear understanding of what drives and motivates you, and what sets you apart.
• You will have a great one-liner that you can use on your website, on social media, or in conversations.
• You know how to introduce yourself to a potential client, partner, or grant provider.

Program

In this inspirational workshop, you will explore what makes you unique as a professional: your drives, values, talents, and ambitions. You will learn to articulate your strengths clearly: not only artistically, but also based on your motivation and skills. With the help of short theory blocks and mini-interviews, you will discover what sets you apart and how to articulate that clearly.

About the trainer

Amber van den Heuvel is a visual artist and cultural connector in Arnhem. She works as a project leader and programmemaker at The Hub, focusing on supporting young artists in the transition from education to professional practice. Additionally, she is involved in collaborations with the Municipality of Arnhem, ArtEZ, collective Koppig, Bureau Ruimtekoers, and Cultuur Academy, among others. As a co-initiator of Kunstradar, she is committed to increasing the visibility of art and culture in Gelderland. In 2024, she completed the Master's in Creative Industries, with the aim of empowering artists at a policy level as well.

Practical information

Date: Wednesday November 4th, 2026
Time: 19:30-21:30
Cost: €15 incl. VAT
Location: Arnhem
Participants: maximum 15

Registration and more information

If you have any questions or would like additional info about the program, please contact Moniek Klabbers at moniek@cultuuracademy.nl. Do you have practical questions regarding, for example, registration or the location? Please contact us at info@cultuuracademy.nl.

💡Tip: For preparation or inspiration, you might also want to read about starting as an entrepreneur in our knowledge base!

General Terms and Conditions

By registering for one of our programs, you agree to our general terms and conditions.